From promise to perspective: Reconsidering value propositions from a service-dominant logic orientation

2019/11/01 by Stephen L. Vargo · 1 citation
Business, Management and Accounting · Social Sciences · #Service and Product Innovation #Customer Service Quality and Loyalty #Digital Marketing and Social Media

paper · doi:10.1016/j.indmarman.2019.10.013

Citations

• It's all B2B…and beyond: Toward a systems perspective of the market
• Competing through service: Insights from service-dominant logic

Cited by

• Cocreating transformative value propositions with customers experiencing vulnerability during humanitarian crises [europepmc]