Robert F. Lusch

1. Evolving to a New Dominant Logic for Marketing
   2003/12/22 by Stephen L. Vargo, Robert F. Lusch · 45 citations
   Business, Management and Accounting · #Management and Marketing Education #Customer Service Quality and Loyalty #Marketing and Advertising Strategies
2. Service-dominant logic: continuing the evolution
   2007/08/01 by Stephen L. Vargo, Robert F. Lusch · 24 citations
   Business, Management and Accounting · #Service and Product Innovation #Customer Service Quality and Loyalty #Consumer Behavior in Brand Consumption and Identification
3. It's all B2B…and beyond: Toward a systems perspective of the market
   2010/07/22 by Stephen L. Vargo, Robert F. Lusch · 24 citations
   Business, Management and Accounting · #Service and Product Innovation #Customer Service Quality and Loyalty #Business Strategy and Innovation
4. Institutions and axioms: an extension and update of service-dominant logic
   2015/07/15 by Stephen L. Vargo, Robert F. Lusch · 16 citations
   Business, Management and Accounting · #Service and Product Innovation #Customer Service Quality and Loyalty #Innovation and Socioeconomic Development
5. Competing through service: Insights from service-dominant logic
   2006/11/21 by Robert F. Lusch, Stephen L. Vargo, Matthew O’Brien · 8 citations
   Business, Management and Accounting · #Customer Service Quality and Loyalty #Service and Product Innovation #Consumer Behavior in Brand Consumption and Identification
6. Service-dominant logic 2025
   2016/11/18 by Stephen L. Vargo, Robert F. Lusch · 3 citations
   Business, Management and Accounting · #Customer Service Quality and Loyalty #Innovation and Knowledge Management #Service and Product Innovation
7. Service, value networks and learning
   2009/01/27 by Robert F. Lusch, Stephen L. Vargo, Mohan Tanniru · 3 citations
   Business, Management and Accounting · #Service and Product Innovation #Innovation and Knowledge Management #Innovation and Socioeconomic Development
8. Service Innovation: A Service-Dominant Logic Perspective1
   2015/03/01 by Robert F. Lusch, Satish Nambisan · 1 citation