Institutions and axioms: an extension and update of service-dominant logic

2015/07/15 by Stephen L. Vargo, Robert F. Lusch · 16 citations
Business, Management and Accounting · #Service and Product Innovation #Customer Service Quality and Loyalty #Innovation and Socioeconomic Development

paper · doi:10.1007/s11747-015-0456-3

Citations

• Institutionalized Organizations: Formal Structure as Myth and Ceremony
• It's all B2B…and beyond: Toward a systems perspective of the market
• The Nature of the Firm
• Relationship Marketing in Consumer Markets: Antecedents and Consequences
• Competing through service: Insights from service-dominant logic
• Service, value networks and learning
• Comparative Economic Organization: The Analysis of Discrete Structural Alternatives
• Service-dominant logic: continuing the evolution
• Evolving to a New Dominant Logic for Marketing
• The New Institutional Economics: Taking Stock, Looking Ahead
• A BEHAVIORAL MODEL OF RATIONAL CHOICE
• Economic Action and Social Structure: The Problem of Embeddedness
• The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields

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