Conceptualizing and communicating value in business markets: From value in exchange to value in use

2018/02/01 by Andreas Eggert, Wolfgang Ulaga, Pennie Frow +1 · 7 citations
Business, Management and Accounting · #Service and Product Innovation #Customer Service Quality and Loyalty #Consumer Retail Behavior Studies

paper · doi:10.1016/j.indmarman.2018.01.018

Citations

• Value creation in the relationship life cycle: A quasi-longitudinal analysis
• Competing through service: Insights from service-dominant logic

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