Value creation in the relationship life cycle: A quasi-longitudinal analysis

2005/11/07 by Andreas Eggert, Wolfgang Ulaga, Franziska Schultz · 6 citations
Business, Management and Accounting · Social Sciences · #Customer Service Quality and Loyalty #Corporate Identity and Reputation #Digital Marketing and Social Media

paper · doi:10.1016/j.indmarman.2005.07.003

Citations

• Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

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