Theory map of business marketing: Relationships and networks perspectives

2013/02/27 by Kristian Möller · 4 citations
Business, Management and Accounting · Social Sciences · #Customer Service Quality and Loyalty #Corporate Identity and Reputation #Digital Marketing and Social Media

paper · doi:10.1016/j.indmarman.2013.02.009

Citations

• Interorganizational Collaboration and the Locus of Innovation: Networks of Learning in Biotechnology
• Organizational Conflict: Concepts and Models
• It's all B2B…and beyond: Toward a systems perspective of the market
• Building Better Causal Theories: A Fuzzy Set Approach to Typologies in Organization Research

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