Text-mining 10-K (annual) reports: A guide for B2B marketing research

2022/10/17 by Holly B. Cooper, Michael T. Ewing, Sagarika Mishra
Social Sciences · Business, Management and Accounting · #Digital Marketing and Social Media #Consumer Market Behavior and Pricing #Wine Industry and Tourism

paper · doi:10.1016/j.indmarman.2022.10.001

Citations

• Theory map of business marketing: Relationships and networks perspectives
• Evidence on the Information Content of Text in Analyst Reports