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Consumer perceived value: The development of a multiple item scale

2001/06/01 by Jillian C Sweeney, Jill Sweeney, Geoffrey N Soutar +1 · 54 citations
Business, Management and Accounting · #Customer Service Quality and Loyalty #Consumer Behavior in Brand Consumption and Identification #Environmental Sustainability in Business

paper · doi:10.1016/s0022-4359(01)00041-0

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