2014/05/05 by Riyad Eid, Hatem El-Gohary, Hatem El‐Gohary · 1 citation
Business, Management and Accounting · Social Sciences · #Advertising #Business #Classical economics #Computer science #Construct (python library) #Customer Service Quality and Loyalty #Diverse Aspects of Tourism Research #Economics #Geography #Halal products and consumer behavior #Hospitality #Hospitality industry #Islam #Marketing #Perspective (graphical) #Political science #Quality (philosophy) #Sample (material) #Scale (ratio) #Tourism #Value (mathematics)
paper · doi:10.1177/0047287514532367
openalex publication_date 2014/05/05 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/25
Perceived value is a subjective and dynamic construct that varies among different customers and cultures. Although perceived customer value has been studied by many researchers, no research has been done into the measurement of Muslim Tourist Perceived Value (MTPV) where Muslim tourist evaluates both traditional and religious aspects of value. By means of a multidimensional procedure, the authors developed a scale of measurement of MTPV through 24 items grouped into six dimensions: quality, price, emotional, social, Islamic physical attributes, and Islamic nonphysical attributes. The importance of the proposed constructs was theoretically justified. Using a sample of 537 Muslim tourists, the constructs were tested and validated. The results supply tourism companies with a number of operative factors that may be essential if they are to remain competitive in the dynamic marketplace. This study is probably the first to provide an integrative perspective of MTPV constructs in the hospitality and tourism industry.