Tourist Perceived Value, Relationship to Satisfaction, and Behavioral Intentions

2013/12/09 by Irena Pandža Bajs · 1 citation
Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Customer Service Quality and Loyalty #Diverse Aspects of Tourism Research

paper · doi:10.1177/0047287513513158

openalex publication_date 2013/12/09 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/25

Abstract

Perceived value, satisfaction, and loyalty are essential concepts for running a successful and profitable modern company, and therefore defining a model of perceived value and value dimensions is a primary goal of marketing management. The theoretical propositions in this article are tested in relation to the tourist destination of Dubrovnik, Croatia. The author has defined a model of tourist perceived value, satisfaction, and behavior intentions. The model was tested using the structural equation modeling. The results show a significant effect of perceived value on the satisfaction and intended future behavior of tourists. In addition, tourists’ perceived value associated with Dubrovnik was affected primarily by destination appearance, followed by the emotional experience, while the impact of cost was significantly lower.

Citations

• Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments
• Consumer perceived value: The development of a multiple item scale
• Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence

Cited by

• Relationships between tourists' motivations, satisfaction, perceived value and loyalty in a second-tier city: the case of León (Spain)

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