A Paradigm for Developing Better Measures of Marketing Constructs
1979/02/01 by Gilbert A. Churchill · 52 citations
Business, Management and Accounting · #Management and Marketing Education #Customer Service Quality and Loyalty #Management Theory and Practice
paper · doi:10.1177/002224377901600110
Abstract
A critical element in the evolution of a fundamental body of knowledge in marketing, as well as for improved marketing practice, is the development of better measures of the variables with which marketers work. In this article an approach is outlined by which this goal can be achieved and portions of the approach are illustrated in terms of a job satisfaction measure.
Cited by
- The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs
- Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations
- Competitive Advantage through Engagement
- Information Asymmetry and Levels of Agency Relationships
- Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model
- Muslim Tourist Perceived Value in the Hospitality and Tourism Industry
- A Model of Event–Destination Image Transfer
- Exploring the Theory of Employee Planned Behavior: Job Satisfaction as a Key to Organizational Performance
- As you sow, so shall you reap: Assessing drivers of socially responsible investment attitude and intention
- In platform we trust: How interchangeability affects trust decisions in collaborative consumption
- Effective customer journey design: consumers’ conception, measurement, and consequences
- Are we ready for artificial intelligence voice advertising? Comparing human and artificial intelligence voices in audio advertising in a multitasking context
- Immunizing customers against negative brand-related information
- The Effect of Relational Constructs on Customer Referrals and Number of Services Purchased from a Multiservice Provider: Does Age of Relationship Matter?
- Influence mechanisms of blind box packaging design on consumption decisions from a multidimensional perspective
- Virtual influencer effects in China's Gen Z market: How core characteristics and dual moderation shape purchase intentions
- Boon or Curse? A Contingent Perspective on the Effects of Strategic Planning on Organizational Ambidexterity
- Standardized Descriptive Index for Measuring Deviation and Uncertainty in Psychometric Indicators
- Trust and TAM in Online Shopping: An Integrated Model1
- Benefiting from Open Innovation: A Multidimensional Model of Absorptive Capacity*
- Exploring the role of decision-making factors in international student marketing engagement
- Do Stronger <scp>Wise‐Thinking</scp> Dispositions Facilitate Auditors' Objective Evaluation of Evidence When Assessing and Addressing Fraud Risk?*
- Revitalizing Rural Heritage Through an Intergenerational Alternate Reality Game: A Mixed-Methods Study in Taiwan
- Measuring craving: A systematic review and mapping of assessment instruments. What about sexual craving?
- Exploring Opportunities and Challenges of Artificial Intelligence and Machine Learning in Higher Education Institutions
- Role of value for money and service quality on behavioural intention: A study of full service and low cost airlines
- Reflections on quality requirements for digital trace data in IS research
- Building entrepreneurial resilience during crisis using generative AI: An empirical study on SMEs
- Using the sustainable modified TAM and TPB to analyze the effects of perceived green value on loyalty to a public bike system
- Experimental designs in management and leadership research: Strengths, limitations, and recommendations for improving publishability
- Marketing comes to its senses: a bibliometric review and integrated framework of sensory experience in marketing
- What makes a product vintage? Investigating relationships between “consumer pastness,” scarcity and purchase intentions toward vintage products
- Hey, did you see that label? It's sustainable!: Understanding the role of sustainable labelling in shaping sustainable purchase behaviour for sustainable development
- A formative measurement validation methodology for survey questionnaires
- Understanding the Role of Individual Innovativeness in the Acceptance of IT‐Based Innovations: Comparative Analyses of Models and Measures*
- Reexamining a Model for Evaluating Information Center Success Using a Structural Equation Modeling Approach
- The more I want, the less I have left to give: The moderating role of psychological entitlement on the relationship between psychological contract violation, depressive mood states, and citizenship behavior
- The impact of the healing together programme for children and young people affected by domestic abuse
- Development and validation of the mobile adherence satisfaction scale (MASS) for medication adherence apps
- Where you lead, I will follow: Developing a new measure for studying parasocial involvement with influencers
- Mindfulness: A Long-Term Solution for Mindless Eating by College Students
- A precision marketing model for origin-traceable seafood under nuclear wastewater discharge: an empirical study based on consumer risk perception segmentation
- The effects of business analytics capability on circular economy implementation, resource orchestration capability, and firm performance
- Social media resources and capabilities as strategic determinants of social media performance
- Consumer perceived risk: conceptualisations and models
- Face consciousness and risk aversion: Do they affect consumer decision‐making?
- Building Effective Online Marketplaces with Institution-Based Trust
- Developing and Validating Trust Measures for e-Commerce: An Integrative Typology
- Antecedents of co-development and its effect on innovation performance
- Determinants of Word-of-Mouth in the Virtual Reality Market: A Focus on Aesthetic Attributes and Perceived Value
- Construct Measurement and Validation Procedures in MIS and Behavioral Research: Integrating New and Existing Techniques1
- Item-total correlation [wikipedia]
Related