Are we ready for artificial intelligence voice advertising? Comparing human and artificial intelligence voices in audio advertising in a multitasking context

2024/09/09 by Shih-Hao Lu, Shih‐Hao Lu, Huyen Thi Thanh Tran +2 · 1 citation
Computer Science · Social Sciences · Business, Management and Accounting · #AI in Service Interactions #Digital Marketing and Social Media #Consumer Behavior in Brand Consumption and Identification

paper · doi:10.1007/s11135-024-01967-x

Citations

• A Paradigm for Developing Better Measures of Marketing Constructs

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