Gilbert A. Churchill
- A Paradigm for Developing Better Measures of Marketing Constructs
1979/02/01 by Gilbert A. Churchill · 154 citations
Business, Management and Accounting · #Management and Marketing Education #Customer Service Quality and Loyalty #Management Theory and Practice
- Consumer Socialization: A Theoretical and Empirical Analysis
1978/11/01 by George P. Moschis, Gilbert A. Churchill · 10 citations
Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Digital Marketing and Social Media #Impact of Technology on Adolescents
- The Determinants of Salesperson Performance: A Meta-Analysis
1985/05/01 by Gilbert A. Churchill, Neil M. Ford, Steven W. Hartley +1 · 5 citations
Business, Management and Accounting · #Job Satisfaction and Organizational Behavior
- Improving the measurement of service quality
1993/03/01 by Tom J. Brown, Gilbert A. Churchill, J. Paul Peter · 4 citations
Business, Management and Accounting · Agricultural and Biological Sciences · Psychology · #Customer Service Quality and Loyalty #Sensory Analysis and Statistical Methods #Cognitive and psychological constructs research
- Arousal and Advertising Effectiveness
1987/03/01 by Surendra N. Singh, Gilbert A. Churchill · 1 citation
Psychology · #Emotions and Moral Behavior #Humor Studies and Applications #Personality Traits and Psychology