Consumer Socialization: A Theoretical and Empirical Analysis

1978/11/01 by George P. Moschis, Gilbert A. Churchill · 10 citations
Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Digital Marketing and Social Media #Impact of Technology on Adolescents

paper · doi:10.1177/002224377801500409

Abstract

The results of a large-scale study of adolescent consumer socialization are presented. A general conceptual framework of socialization is outlined to serve as a blueprint for discussing variables and hypotheses in the specific context of consumer socialization. The authors then examine the development of several consumption-related skills as a function of variables derived from sociological and developmental theories of socialization.

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