Self-Concept in Consumer Behavior: A Critical Review

1982/12/01 by M. Joseph Sirgy · 13 citations
Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Media, Gender, and Advertising #Digital Marketing and Social Media

paper · doi:10.1086/208924

Abstract

The self-concept literature in consumer behavior can be characterized as fragmented, incoherent, and highly diffuse. This paper critically reviews self-concept theory and research in consumer behavior and provides recommendations for future research.

Citations

• The Functional Approach to the Study of Attitudes
• Self-perception: An alternative interpretation of cognitive dissonance phenomena.
• A Theory of Social Comparison Processes

Cited by

• Possessions and the Extended Self
• The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography
• Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation
• Comparing Who We Are to Who We Could Be: How Future Self‐Images Influence Consumer Choices
• Fashionable altruism: the marketing of fashion-based social enterprise
• Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me
• Identity-based consumer behavior
• Crossing the cultural divide through bilingual advertising: The moderating role of brand cultural symbolism
• Who Is the Celebrity in Advertising? Understanding Dimensions of Celebrity Images
• The Organizational Ontology of Person-Institutions
• The (In)Effectiveness of Psychological Targeting: A Meta‐Analytic Review
• Social identity as a useful perspective for self‐concept–based consumer research
• A causal model of consumer involvement

Related

• Social identity as a useful perspective for self‐concept–based consumer research
• Possessions and the Extended Self
• Self-Concept: Its Multifaceted, Hierarchical Structure
• The Compensatory Consumer Behavior Model: How self‐discrepancies drive consumer behavior
• The Malleable Self: The Role of Self-Expression in Persuasion