A causal model of consumer involvement

1989/11/01 by Banwari Mittal, Myung-Soo Lee, Myung‐Soo Lee · 1 citation
Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Customer Service Quality and Loyalty #Digital Marketing and Social Media

paper · doi:10.1016/0167-4870(89)90030-5

openalex publication_date 1989/11/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/25

Citations

• The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun
• Designing Research for Application
• Self-Concept in Consumer Behavior: A Critical Review
• Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

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