Designing Research for Application

1981/09/01 by Bobby J. Calder, Lynn W. Phillips, Alice M. Tybout · 4 citations
Psychology · Engineering · Social Sciences · #Cognitive and psychological constructs research #Design Education and Practice #Psychology of Social Influence

paper · doi:10.1086/208856

Abstract

Two distinct types of generalizability are identified in consumer research. One entails the application of specific effects, whereas the other entails the application of general scientific theory. Effects application and theory application rest on different philosophical assumptions, and have different methodological implications. A failure to respect these differences has led to much confusion, regarding issues such as the appropriateness of student subjects and laboratory settings.

Citations

• On the social psychology of the psychological experiment: With particular reference to demand characteristics and their implications.
• Convergent and discriminant validation by the multitrait-multimethod matrix.

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