Who Is the Celebrity in Advertising? Understanding Dimensions of Celebrity Images

2007/03/07 by Sejung Marina Choi, SEJUNG MARINA CHOI, Nora J. Rifon +1
Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Digital Games and Media #Media, Gender, and Advertising

paper · doi:10.1111/j.1540-5931.2007.00380.x

openalex publication_date 2007/03/07 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/29

Citations

• Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process
• Self-Concept in Consumer Behavior: A Critical Review
• Identification as a mediator of celebrity effects
• Possessions and the Extended Self
• Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness
• Conceptualization and measurement of celebrity worship
• Dimensions of Brand Personality