Nora J. Rifon

1. CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive
   2004/01/01 by Nora J. Rifon, Sejung Marina Choi, Carrie S. Trimble +2 · 1 citation
   Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Digital Marketing and Social Media #Environmental Sustainability in Business