George P. Moschis

1. Consumer Socialization: A Theoretical and Empirical Analysis
   1978/11/01 by George P. Moschis, Gilbert A. Churchill · 10 citations
   Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Digital Marketing and Social Media #Impact of Technology on Adolescents
2. The Role of Family Communication in Consumer Socialization of Children and Adolescents
   1985/03/01 by George P. Moschis · 1 citation
   Social Sciences · Business, Management and Accounting · #Media, Gender, and Advertising #Consumer Behavior in Brand Consumption and Identification #Digital Marketing and Social Media