The Perfect Fit: The Moderating Role of Selling Cues on Hedonic and Utilitarian Product Types

2018/02/01 by Gopal Das, Amaradri Mukherjee, Ronn J. Smith
Business, Management and Accounting · Psychology · #Consumer Behavior in Brand Consumption and Identification #Behavioral Health and Interventions #Consumer Retail Behavior Studies

paper · doi:10.1016/j.jretai.2017.12.002

Citations

• Consumer perceived value: The development of a multiple item scale
• Limited Edition for Me and Best Seller for You: The Impact of Scarcity versus Popularity Cues on Self versus Other-Purchase Behavior
• Beyond pleasure and pain.