Limited Edition for Me and Best Seller for You: The Impact of Scarcity versus Popularity Cues on Self versus Other-Purchase Behavior

2016/08/29 by Laurie Wu, Christopher Lee · 1 citation
Social Sciences · Business, Management and Accounting · Psychology · #Digital Marketing and Social Media #Consumer Behavior in Brand Consumption and Identification #Behavioral Health and Interventions

paper · doi:10.1016/j.jretai.2016.08.001

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