Laurie Wu

1. Brand Management in the Era of Social Media: Social Visibility of Consumption and Customer Brand Identification
   2017/07/13 by Kevin Kam Fung So, Laurie Wu, Lina Xiong +1 · 1 citation
   Social Sciences · Business, Management and Accounting · #Digital Marketing and Social Media #Consumer Behavior in Brand Consumption and Identification #Customer Service Quality and Loyalty
2. Limited Edition for Me and Best Seller for You: The Impact of Scarcity versus Popularity Cues on Self versus Other-Purchase Behavior
   2016/08/29 by Laurie Wu, Christopher Lee · 1 citation
   Social Sciences · Business, Management and Accounting · Psychology · #Digital Marketing and Social Media #Consumer Behavior in Brand Consumption and Identification #Behavioral Health and Interventions