Lina Xiong

1. The effect of Facebook users’ arousal and valence on intention to go to the festival: Applying an extension of the technology acceptance model
   2011/12/08 by Woojin Lee, Lina Xiong, Clark Hu · 4 citations
   Social Sciences · Business, Management and Accounting · Decision Sciences · #Digital Marketing and Social Media #Consumer Behavior in Brand Consumption and Identification #Technology Adoption and User Behaviour
2. Brand Management in the Era of Social Media: Social Visibility of Consumption and Customer Brand Identification
   2017/07/13 by Kevin Kam Fung So, Laurie Wu, Lina Xiong +1 · 1 citation
   Social Sciences · Business, Management and Accounting · #Digital Marketing and Social Media #Consumer Behavior in Brand Consumption and Identification #Customer Service Quality and Loyalty