Clark Hu

1. The effect of Facebook users’ arousal and valence on intention to go to the festival: Applying an extension of the technology acceptance model
   2011/12/08 by Woojin Lee, Lina Xiong, Clark Hu · 4 citations
   Social Sciences · Business, Management and Accounting · Decision Sciences · #Digital Marketing and Social Media #Consumer Behavior in Brand Consumption and Identification #Technology Adoption and User Behaviour