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Economic Action and Social Structure: The Problem of Embeddedness

1985/11/01 by Mark Granovetter · 28,373 citations
Economics, Econometrics and Finance · Social Sciences · #Action (physics) #Business #Economic Theory and Institutions #Economic system #Economics #Embeddedness #Physics #Political Economy and Marxism #Social science #Sociology

paper · doi:10.1086/228311

published in American Journal of Sociology 91(3), 481-510 (University of Chicago Press)

openalex publication_date 1985/11/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/05

Abstract

How behavior and institutions are affected by social relations is one of the classic questions of social theory. This paper concerns the extent to which economic action is embedded in structures of social relations, in modern industrial society. Although the usual neoclasical accounts provide an undersocialized or atomized-actor explanation of such action, reformist economists who attempt to bring social structure back in do so in the way criticized by Dennis Wrong. Under-and oversocialized accounts are paradoxically similar in their neglect of ongoing structures of social relations, and a sophisticated account of economic action must consider its embeddedness in such structures. The argument in illustrated by a critique of Oliver Williamson's markets and hierarchies research program.

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