Development of special forms of B2B relationships: Examining the role of interpersonal liking in developing Guanxi and Et-Moone relationships

2014/05/15 by Ibrahim Abosag, Peter Naudé · 60 citations
Business, Management and Accounting · Psychology · Social Sciences · #Business #China #Computer science #Conceptual model #Corporate Identity and Reputation #Customer Service Quality and Loyalty #Digital Marketing and Social Media #Guanxi #Interpersonal communication #Interpersonal relationship #Political science #Psychology #Sample (material) #Social psychology #Structural equation modeling

paper · doi:10.1016/j.indmarman.2014.05.003

published in Industrial Marketing Management 43(6), 887-896 (Elsevier BV)

openalex publication_date 2014/05/15 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/26

Citations

• Economic Action and Social Structure: The Problem of Embeddedness
• Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Cited by

• Editorial: Social network analysis in marketing: A step-by-step guide for researchers
• Understanding how best to host livestream shopping shows: The perspectives of persuasion and parasocial phenomena
• Assessing the dimensionality of three LMX instruments within a diverse cultural and linguistic context