Martin Wetzels
- Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness
2014/11/24 by Elizabeth Aguirre, Dominik Mahr, Dhruv Grewal +2 · 21 citations
Social Sciences · Decision Sciences · #Digital Marketing and Social Media #Privacy, Security, and Data Protection #Technology Adoption and User Behaviour
- Hierarchical Latent Variable Models in PLS-SEM: Guidelines for Using Reflective-Formative Type Models
2012/10/01 by Jan-Michael Becker, Kristina Klein, Martin Wetzels · 19 citations
Business, Management and Accounting · Decision Sciences · #Innovation and Knowledge Management #Technology Adoption and User Behaviour #Information Technology Governance and Strategy
- Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1
2009/03/01 by Martin Wetzels, Odekerken-Schröder, Gaby Odekerken-Schröder +2 · 7 citations
Business, Management and Accounting · Decision Sciences · #Consumer Retail Behavior Studies #Customer Service Quality and Loyalty #Technology Adoption and User Behaviour
- Fueling innovation management research: Future directions and five forward‐looking paths
2024/07/29 by Jelena Spanjol, Charles H. Noble, Markus Baer +20 · 1 citation
- Narrate, Act, and Resonate to Tell a Visual Story: A Systematic Review of How Images Transport Viewers
2024/02/20 by Olesia Nikulina, O. L. Nikulina, Allard C. R. van Riel +5 · 1 citation
Arts and Humanities · Social Sciences · Business, Management and Accounting · #Media Influence and Health #Media, Gender, and Advertising #Consumer Behavior in Brand Consumption and Identification