Kristina Klein

1. Hierarchical Latent Variable Models in PLS-SEM: Guidelines for Using Reflective-Formative Type Models
   2012/10/01 by Jan-Michael Becker, Kristina Klein, Martin Wetzels · 27 citations
   Business, Management and Accounting · Decision Sciences · #Innovation and Knowledge Management #Technology Adoption and User Behaviour #Information Technology Governance and Strategy
2. How, why, and when disclosure type matters for influencer marketing
   2021/10/21 by Zeynep Karagür, Jan-Michael Becker, Kristina Klein +1 · 1 citation
   Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Digital Marketing and Social Media #Gender, Feminism, and Media