- Light and Pale Colors in Food Packaging: When Does This Package Cue Signal Superior Healthiness or Inferior Tastiness?
2016/09/22 by Robert Mai, Claudia Symmank, Berenike Seeberg-Elverfeldt · 20 citations
Business, Management and Accounting · Medicine · Psychology · #Advertising #Artificial intelligence #Asset (computer security) #Business #Color perception and design #Computer science #Consumer Attitudes and Food Labeling #Consumer Packaging Perceptions and Trends #Food science #Health claims on food labels #Heuristic #Liability #Marketing #Package design #Premise #Product (mathematics) #Psychology #Taste #Wine #Wine tasting
- Holistic Package Design and Consumer Brand Impressions
2008/05/01 by Ulrich R. Orth, Keven Malkewitz · 18 citations
Business, Management and Accounting · Engineering · #Advertising #Artificial intelligence #Business #Computer science #Computer security #Consumer Behavior in Brand Consumption and Identification #Consumer Packaging Perceptions and Trends #Design Education and Practice #Design elements and principles #Engineering #Engineering drawing #Key (lock) #Marketing #Natural (archaeology) #Package design #R package #Selection (genetic algorithm) #Software engineering