Light and Pale Colors in Food Packaging: When Does This Package Cue Signal Superior Healthiness or Inferior Tastiness?

2016/09/22 by Robert Mai, Claudia Symmank, Berenike Seeberg-Elverfeldt · 3 citations
Psychology · Medicine · Business, Management and Accounting · #Color perception and design #Consumer Attitudes and Food Labeling #Consumer Packaging Perceptions and Trends

paper · doi:10.1016/j.jretai.2016.08.002

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