Robert Mai

1. Light and Pale Colors in Food Packaging: When Does This Package Cue Signal Superior Healthiness or Inferior Tastiness?
   2016/09/22 by Robert Mai, Claudia Symmank, Berenike Seeberg-Elverfeldt · 3 citations
   Psychology · Medicine · Business, Management and Accounting · #Color perception and design #Consumer Attitudes and Food Labeling #Consumer Packaging Perceptions and Trends
2. Augmented reality-delivered product information at the point of sale: when information controllability backfires
   2022/04/07 by Stefan Hoffmann, Tom Joerß, Robert Mai +1 · 1 citation
   Computer Science · Business, Management and Accounting · Decision Sciences · #Augmented Reality Applications #Consumer Retail Behavior Studies #Technology Adoption and User Behaviour