Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance
2013/02/01 by Joseph F. Hair, Christian M. Ringle, Marko Sarstedt · 67 citations
Business, Management and Accounting · Social Sciences · #Customer Service Quality and Loyalty #Public Relations and Crisis Communication #Digital Marketing and Social Media
paper · doi:10.1016/j.lrp.2013.01.001
Citations
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