Marko Sarstedt

1. A new criterion for assessing discriminant validity in variance-based structural equation modeling
   2014/08/21 by Jörg Henseler, Christian M. Ringle, Marko Sarstedt · 198 citations
   Decision Sciences · Computer Science · #Technology Adoption and User Behaviour #Psychometric Methodologies and Testing #Technology and Data Analysis
2. An assessment of the use of partial least squares structural equation modeling in marketing research
   2011/06/06 by Joe F. Hair, Marko Sarstedt, Christian M. Ringle +1 · 38 citations
   Business, Management and Accounting · #Customer Service Quality and Loyalty #Consumer Behavior in Brand Consumption and Identification #Environmental Sustainability in Business
3. Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective
   2012/02/13 by Adamantios Diamantopoulos, Marko Sarstedt, Christoph Fuchs +2 · 17 citations
   Business, Management and Accounting · #Consumer Behavior in Brand Consumption and Identification #Consumer Market Behavior and Pricing #Customer Service Quality and Loyalty
4. Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance
   2013/02/01 by Joseph F. Hair, Christian M. Ringle, Marko Sarstedt · 27 citations
   Business, Management and Accounting · Social Sciences · #Customer Service Quality and Loyalty #Public Relations and Crisis Communication #Digital Marketing and Social Media
5. Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R
   2021/01/01 by Joseph F. Hair, G. Tomas M. Hult, Christian M. Ringle +3 · 29 citations
   Computer Science · #Organizational and Employee Performance
6. The Use of Partial Least Squares Structural Equation Modeling in Strategic Management Research: A Review of Past Practices and Recommendations for Future Applications
   2012/10/01 by Joseph F. Hair, Marko Sarstedt, Torsten M. Pieper +1 · 20 citations
   Decision Sciences · #Innovation Diffusion and Forecasting
7. Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods
   2017/02/16 by Joseph F. Hair, G. Tomas M. Hult, Christian M. Ringle +2 · 14 citations
   Business, Management and Accounting · Decision Sciences · #Customer Service Quality and Loyalty #Consumer Market Behavior and Pricing #Technology Adoption and User Behaviour
8. Predictive model assessment in PLS-SEM: guidelines for using PLSpredict
   2019/06/25 by Galit Shmueli, Marko Sarstedt, Joseph F. Hair +5 · 11 citations
   Business, Management and Accounting · Decision Sciences · #Customer Service Quality and Loyalty #Technology Adoption and User Behaviour #Wine Industry and Tourism
9. Partial least squares structural equation modeling in HRM research
   2018/01/07 by Christian M. Ringle, Marko Sarstedt, Rebecca Mitchell +1 · 10 citations
   Business, Management and Accounting · Psychology · #Cultural Differences and Values #Customer Service Quality and Loyalty #Job Satisfaction and Organizational Behavior
10. On the Emancipation of PLS-SEM: A Commentary on Rigdon (2012)
    2014/03/20 by Marko Sarstedt, Christian M. Ringle, Jörg Henseler +1 · 10 citations
    Decision Sciences · Business, Management and Accounting · #Technology Adoption and User Behaviour #Customer Service Quality and Loyalty #Innovation Diffusion and Forecasting
11. Partial Least Squares Structural Equation Modeling
    2021/01/01 by Marko Sarstedt, Christian M. Ringle, Joseph F. Hair · 8 citations
    Business, Management and Accounting · Decision Sciences · #Customer Service Quality and Loyalty #Organizational Leadership and Management Strategies #Technology Adoption and User Behaviour
12. Partial Least Squares Structural Equation Modeling
    2021/12/02 by Marko Sarstedt, Christian M. Ringle, Joseph F. Hair · 8 citations
    Business, Management and Accounting · Decision Sciences · #Customer Service Quality and Loyalty #Organizational Leadership and Management Strategies #Technology Adoption and User Behaviour
13. Using large language models to generate silicon samples in consumer and marketing research: Challenges, opportunities, and guidelines
    2024/02/10 by Marko Sarstedt, Susanne J. Adler, Lea Rau +1 · 9 citations
14. An Introduction to Structural Equation Modeling
    2021/01/01 by Joseph F. Hair, G. Tomas M. Hult, Christian M. Ringle +3 · 4 citations
    Decision Sciences · #Technology Adoption and User Behaviour
15. Progress in partial least squares structural equation modeling use in marketing research in the last decade
    2022/01/27 by Marko Sarstedt, Joseph F. Hair, Mandy Pick +3 · 4 citations
    Business, Management and Accounting · #Consumer Market Behavior and Pricing #Customer Service Quality and Loyalty #Customer churn and segmentation
16. Same model, same data, but different outcomes: Evaluating the impact of method choices in structural equation modeling
    2024/04/04 by Marko Sarstedt, Susanne J. Adler, Susanne Adler +5 · 1 voice · 6 citations
    Business, Management and Accounting · Social Sciences · Decision Sciences · #Innovation and Knowledge Management #Qualitative Comparative Analysis Research #Innovation Diffusion and Forecasting
17. Predictive model assessment and selection in composite-based modeling using PLS-SEM: extensions and guidelines for using CVPAT
    2022/07/12 by Pratyush Nidhi Sharma, Pratyush N. Sharma, Benjamin D. Liengaard +3 · 4 citations
    Business, Management and Accounting · Decision Sciences · Engineering · #Business Process Modeling and Analysis #Data Quality and Management #Manufacturing Process and Optimization
18. PLS-SEM’s most wanted guidance
    2022/08/23 by Jan-Michael Becker, Jun‐Hwa Cheah, Rasoul Gholamzade +2 · 3 citations
    Business, Management and Accounting · #Customer Service Quality and Loyalty #Environmental Sustainability in Business #Wine Industry and Tourism
19. Editor’s Comments
    2012/03/01 by Christian M. Ringle, Marko Sarstedt, Detmar W. Straub · 1 citation
20. Executing and interpreting applications of PLS-SEM: Updates for family business researchers
    2020/11/23 by Joseph F. Hair, Claudia Binz Astrachan, Ovidiu Ioan Moisescu +5 · 4 citations
    Business, Management and Accounting · #Entrepreneurship Studies and Influences #Family Business Performance and Succession #Innovation and Knowledge Management
21. Prediction: Coveted, Yet Forsaken? Introducing a Cross‐Validated Predictive Ability Test in Partial Least Squares Path Modeling
    2020/05/22 by Benjamin Dybro Liengaard, Benjamin D. Liengaard, Pratyush Nidhi Sharma +5 · 2 citations
    Business, Management and Accounting · Decision Sciences · Economics, Econometrics and Finance · #Customer Service Quality and Loyalty #Economic and Environmental Valuation #Technology Adoption and User Behaviour
22. Beyond a tandem analysis of SEM and PROCESS: Use of PLS-SEM for mediation analyses!
    2020/04/26 by Marko Sarstedt, Joseph F. Hair, Christian Nitzl +2 · 3 citations
    Business, Management and Accounting · Decision Sciences · #Customer Service Quality and Loyalty #Organizational Leadership and Management Strategies #Technology Adoption and User Behaviour
23. Toward open science in marketing research
    2024/12/21 by Lachlan Deer, Susanne Adler, Hannes Datta +2 · 1 voice · 2 citations
    Business, Management and Accounting · #Big Data and Business Intelligence