An assessment of the use of partial least squares structural equation modeling in marketing research

2011/06/06 by Joe F. Hair, Marko Sarstedt, Christian M. Ringle +1 · 37 citations
Business, Management and Accounting · #Customer Service Quality and Loyalty #Consumer Behavior in Brand Consumption and Identification #Environmental Sustainability in Business

paper · doi:10.1007/s11747-011-0261-6

Citations

• Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
• Index Construction with Formative Indicators: An Alternative to Scale Development
• Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory
• The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs
• The Evolution of Loyalty Intentions

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