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The dark side of customer co-creation: exploring the consequences of failed co-created services

2014/05/13 by Sven Heidenreich, Kristina Wittkowski, Matthias Handrich +1 · 6 citations
Business, Management and Accounting · Decision Sciences · #Customer Service Quality and Loyalty #Service and Product Innovation #Technology Adoption and User Behaviour

paper · doi:10.1007/s11747-014-0387-4

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