Hedonic and utilitarian motivations for online retail shopping behavior

2001/12/01 by Terry L. Childers, Christopher L. Carr, Joann Peck +2 · 44 citations
Decision Sciences · Social Sciences · Business, Management and Accounting · #Technology Adoption and User Behaviour #Digital Marketing and Social Media #Consumer Retail Behavior Studies

paper · doi:10.1016/s0022-4359(01)00056-2

Citations

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