Kristina Wittkowski

1. The dark side of customer co-creation: exploring the consequences of failed co-created services
   2014/05/13 by Sven Heidenreich, Kristina Wittkowski, Matthias Handrich +1 · 7 citations
   Business, Management and Accounting · Decision Sciences · #Customer Service Quality and Loyalty #Service and Product Innovation #Technology Adoption and User Behaviour