Research Methods in Business Studies

2020/01/17 by Pervez Ghauri, Kjell Grønhaug, Roger Strange · 2 citations
Business, Management and Accounting · Social Sciences · #Customer Service Quality and Loyalty #Global and Cross-Cultural Management #Organizational Leadership and Management Strategies

paper · doi:10.1017/9781108762427

openalex publication_date 2020/01/17 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/17

Abstract

This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers to the most appropriate research design for particular questions. Furthermore, the authors provide instructions on how to write reports and dissertations in a clearly structured and concise style. Now in its fifth edition, this popular textbook includes new and dedicated chapters on data collection for qualitative research, qualitative data analysis, data collection for quantitative research, multiple regression, and additional methods of quantitative analysis. Cases and examples have been updated throughout, increasing the applicability of these research methods across various situations.

Citations

• Qualitative data analysis
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• A Caution Regarding Rules of Thumb for Variance Inflation Factors
• The Discovery of Grounded Theory: Strategies for Qualitative Research.
• Business Research Methods
• Business Research Methods
• Advances In Experimental Social Psychology
• The Adjustment of Stock Prices to New Information

Cited by

• Does green transformational leadership lead to green innovation? The role of green thinking and creative process engagement
• Applying self-determination theory to workers’ motivation for self-directed learning

Related

• Business Research Methods
• Qualitative Research in Business and Management
• A Systematic Methodology for Doing Qualitative Research
• Combining the Power of Stories and the Power of Numbers: Mixed Methods Research and Mixed Studies Reviews
• Literature review as a research methodology: An overview and guidelines