Choice Based on Reasons: The Case of Attraction and Compromise Effects

1989/09/01 by Itamar Simonson · 6 citations
Economics, Econometrics and Finance · Decision Sciences · Business, Management and Accounting · Psychology · #Economic and Environmental Valuation #Decision-Making and Behavioral Economics #Consumer Market Behavior and Pricing #Compromise #Attraction #Psychology #Advertising #Social science #Sociology #Business #Philosophy #Linguistics

paper · doi:10.1086/209205

openalex publication_date 1989/09/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/06

Abstract

Journal Article Choice Based on Reasons: The Case of Attraction and Compromise Effects Get access Itamar Simonson Itamar Simonson Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 16, Issue 2, September 1989, Pages 158–174, https://doi.org/10.1086/209205 Published: 01 September 1989 Article history Received: 01 January 1988 Revision received: 01 March 1989 Published: 01 September 1989

Citations

• Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis
• Regret in Decision Making under Uncertainty

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• Clinical Versus Actuarial Judgment
• How behavioral decision research can enhance consumer welfare: From freedom of choice to paternalistic intervention
• Multialternative decision field theory: A dynamic connectionst model of decision making.
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• Ambiguity and self-evaluation: The role of idiosyncratic trait definitions in self-serving assessments of ability.
• Decision field theory [wikipedia]