Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis

1982/06/01 by Joel Huber, John W. Payne, Christopher P. Puto · 1 voice · 14 citations
Business, Management and Accounting · Decision Sciences · Economics, Econometrics and Finance · #Consumer Market Behavior and Pricing #Decision-Making and Behavioral Economics #Economic and Environmental Valuation

paper · doi:10.1086/208899

openalex publication_date 1982/06/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/29

Abstract

An asymmetrically dominated alternative is dominated by one item in the set but not by another. Adding such an alternative to a choice set can increase the probability of choosing the item that dominates it. This result points to the inadequacy of many current choice models and suggests product line strategies that might not otherwise be intuitively plausible.

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Discussions

• One key bias is middle bias - favouring central options and avoiding extremes. Behavioural scientists have shown that adding an 'ultra‑premium' option to an initial offering of 'premium' and 'basic' [bsky, 4 points, 1 comments]

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