Itamar Simonson

1. Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards
   2002/05/01 by Ran Kivetz, Itamar Simonson · 22 citations
   Business, Management and Accounting · #Consumer Retail Behavior Studies #Consumer Behavior in Brand Consumption and Identification #Customer Service Quality and Loyalty
2. Gender Differences in Mate Selection: Evidence From a Speed Dating Experiment
   2006/05/01 by R. Fisman, Raymond Fisman, Sheena S. Iyengar +5 · 13 citations
   Psychology · Social Sciences · #Evolutionary Psychology and Human Behavior #Names, Identity, and Discrimination Research #Demographic Trends and Gender Preferences