A multi-stage model of word-of-mouth influence through viral marketing

2008/08/24 by Arnaud De Bruyn, Gary L. Lilien · 6 citations
Business, Management and Accounting · Physics and Astronomy · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Digital Marketing and Social Media #Opinion Dynamics and Social Influence

paper · doi:10.1016/j.ijresmar.2008.03.004

openalex publication_date 2008/08/24 · crossref created 2008/08/24 · crossref issued 2008/09/01 · crossref published 2008/09/01 · crossref published-print 2008/09/01 · crossref deposited 2020/05/07 · openalex created_date 2025/10/10 · crossref indexed 2026/07/04 · openalex updated_date 2026/07/22

Citations

• A Dyadic Study of Interpersonal Information Search
• Measurement of Consumer Susceptibility to Interpersonal Influence
• Customer Loyalty: Toward an Integrated Conceptual Framework
• The Strength of Weak Ties
• Birds of a Feather: Homophily in Social Networks

Cited by

• Comparing email and SNS users: Investigating e-servicescape, customer reviews, trust, loyalty and E-WOM
• Viral marketing as epidemiological model
• Virality in social media: the SPIN Framework
• Innovation diffusion and new product growth models: A critical review and research directions
• Young consumers’ responses to suspected covert and overt blog marketing
• Multi-stage complex contagions
• Viral marketing [wikipedia]