Innovation diffusion and new product growth models: A critical review and research directions

2010/03/08 by Renana Peres, Eitan Muller, Vijay Mahajan · 3 citations
Business, Management and Accounting · Decision Sciences · #Business #Competition (biology) #Consumer Market Behavior and Pricing #Context (archaeology) #Digital Platforms and Economics #Economics #Externality #Industrial organization #Innovation Diffusion and Forecasting #Interdependence #Marketing #Microeconomics #Network effect #New product development #Product (mathematics) #Sociology #Word of mouth

paper · doi:10.1016/j.ijresmar.2009.12.012

openalex publication_date 2010/03/08 · crossref created 2010/03/08 · crossref issued 2010/06/01 · crossref published 2010/06/01 · crossref published-print 2010/06/01 · crossref deposited 2019/05/26 · openalex created_date 2025/10/10 · crossref indexed 2026/08/04 · openalex updated_date 2026/08/04

Citations

• Threshold Models of Collective Behavior
• Where Consumers Diverge from Others: Identity Signaling and Product Domains
• Evolution of networks
• Opinion Leadership and Social Contagion in New Product Diffusion
• A multi-stage model of word-of-mouth influence through viral marketing
• The Role of Hubs in the Adoption Process
• A New Product Growth for Model Consumer Durables

Cited by

• Forecasting: theory and practice
• Diffusion of Innovation in Competitive Markets - A Study on the Global Smartphone Diffusion
• Diffusion of innovations [wikipedia]