Gary L. Lilien

1. A multi-stage model of word-of-mouth influence through viral marketing
   2008/08/24 by Arnaud De Bruyn, Gary L. Lilien · 6 citations
   Business, Management and Accounting · Physics and Astronomy · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Digital Marketing and Social Media #Opinion Dynamics and Social Influence
2. Performance Assessment of the Lead User Idea-Generation Process for New Product Development
   2002/08/01 by Gary L. Lilien, Pamela Morrison, Kathleen Searls +2 · 2 citations
   Computer Science · Business, Management and Accounting · Engineering · Mathematics · #Open Source Software Innovations #Innovative Approaches in Technology and Social Development #Mobile Crowdsensing and Crowdsourcing #Lead (geology) #Product (mathematics) #New product development #Computer science #Process (computing) #Set (abstract data type) #Division (mathematics) #Lead time #User needs #Marketing #Operations research #Process management #Business #Engineering #Mathematics