Examining the influence of source factors and content characteristics of influencers' post on consumer engagement and purchase intention: A moderated analysis
2024/05/02 by Sainaz Sardar, Sai Vijay Tata, Subhro Sarkar · 1 citation
Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Digital Marketing and Social Media #Gender, Feminism, and Media
paper · doi:10.1016/j.jretconser.2024.103888
openalex publication_date 2024/05/02 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/30
Citations
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