Subhro Sarkar

1. A meta-analysis of antecedents and consequences of trust in mobile commerce
   2019/09/26 by Subhro Sarkar, Sumedha Chauhan, Arpita Khare · 3 citations
   Decision Sciences · Social Sciences · Business, Management and Accounting · #Technology Adoption and User Behaviour #Digital Marketing and Social Media #Customer Service Quality and Loyalty
2. Examining the influence of source factors and content characteristics of influencers' post on consumer engagement and purchase intention: A moderated analysis
   2024/05/02 by Sainaz Sardar, Sai Vijay Tata, Subhro Sarkar · 1 citation
   Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Digital Marketing and Social Media #Gender, Feminism, and Media