Sai Vijay Tata

1. Examining the influence of source factors and content characteristics of influencers' post on consumer engagement and purchase intention: A moderated analysis
   2024/05/02 by Sainaz Sardar, Sai Vijay Tata, Subhro Sarkar · 1 citation
   Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Digital Marketing and Social Media #Gender, Feminism, and Media