Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations

2021/09/28 by Hisashi Masuda, Spring H. Han, Jungwoo Lee · 4 citations
Social Sciences · Arts and Humanities · Decision Sciences · #Digital Marketing and Social Media #Media Influence and Health #Technology Adoption and User Behaviour

paper · doi:10.1016/j.techfore.2021.121246

Citations

• Compliance, identification, and internalization three processes of attitude change
• Brand Love

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