“Stop the unattainable ideal for an ordinary me!” fostering parasocial relationships with social media influencers: The role of self-discrepancy

2021/04/22 by Eugene Cheng-Xi Aw, Eugene Cheng‐Xi Aw, Stephanie Hui-Wen Chuah +1 · 7 citations
Arts and Humanities · Social Sciences · #Digital Marketing and Social Media #Impact of Technology on Adolescents #Media Influence and Health

paper · doi:10.1016/j.jbusres.2021.04.025

openalex publication_date 2021/04/22 · crossref created 2021/04/22 · crossref issued 2021/08/01 · crossref published 2021/08/01 · crossref published-print 2021/08/01 · crossref deposited 2025/09/27 · openalex created_date 2025/10/10 · crossref indexed 2026/07/30 · openalex updated_date 2026/07/31

Citations

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Cited by

• How real is real enough? Unveiling the diverse power of generative AI‐enabled virtual influencers and the dynamics of human responses
• Examining the influence of source factors and content characteristics of influencers' post on consumer engagement and purchase intention: A moderated analysis
• Green influencers and consumers’ decoupling behaviors for parasocial relationships and sustainability. A comparative study between Korea and Vietnam
• Perfect imperfection: Vulnerability in influencer communications on social media
• Virtual vs. human influencer: Effects on users’ perceptions and brand outcomes
• The hustle is real: an examination of the self-related consequences of consuming idealized self-promotional content on LinkedIn
• Be my friend! Cultivating parasocial relationships with social media influencers: findings from PLS-SEM and fsQCA